An elevator pitch is a speech that outlines essential details about a person, business, or a project within the shortest period. The notion of elevator speech originates from the fact that the message has to be delivered within a short time, mostly between 20 to 60 seconds. The primary goal of an elevator speech is to stir up something such as create interests in a product or highlight specific details about yourself so that you can be considered for a job opening. To enhance your elevator speech, here some important strategies that you can adopt.
Understand Your Audience
One of the best methods that an individual can use to perfect their elevator speech is by understanding their audience. This includes understanding their pain points and the best possible method to solve and eliminate the pain points. This will help in ensuring that the elevator speech has been customized to meet the needs of the audience.
Know Your Products and Services
Understanding the products and services that the company offers is the best way that people can enhance their elevator speech. This will help them not just to highlight general information about their products and services but also be more specific on how their products and services are better and unique as compared to those of the competitor.
Use a Conversational Tone
People tend to speak so fast so that they can give many details within a short time. In such a case, the audience may not understand what they are saying. The best thing to do is use a conversational tone and avoid looking like a salesperson. The elevator speech should be used to start a conversation that should continue later.
There is a universally accepted concept that people tend to do business with people they like. This means that an individual has to show personality and passion as they give their elevator speech. More so, smiling and being friendly will play a big part in enhancing an individual’s elevator speech. Being passionate and happy about the speech shows that the products and services can be trusted.
It is evident that an elevator speech can’t address everything that the company does including its staff members and other relevant details. For an individual to perfect their elevator speech, they should ensure that they create suspense by just offering the crucial information but leave the audience wanting more.